Maxwell House

Glory of the grind.
It means having grit with a little grace. A selfless perseverance. An appreciation for taking the time to do what's right over what's convenient. Finding satisfaction through work because it's hard. 

It's true for the brand. True for what it takes to relaunch a billion dollar brand right.

Glory to the Grind also influenced product extensions. To introduce Millenials to Maxwell House we created and launched
a new line of products called MAX, a coffee that allows you to customize the amount of caffiene you need to tackle your next project. Instead of spending our money in a marketing blitz, we spent it on helping hard working people who needed a boost.

Applegate

What if you weren’t afraid to read the ingredients on a hot dog package? 
Or better yet, what if you weren’t afraid to know where the meat in your sandwich came from? These questions were the inspiration behind Applegate's Mooscles campaign.

Applegate: Cows on Grass

Applegate cows are 100% grass fed. A fact the client had never leveraged. Until we went to them with an online video series that only they could do. We sold them this series using a non traditional model. We wrote, shot and edited the episodes in-house. The client only saw them once they were finished and only had to pay for the ones they wanted. It's been quite successfulfor both the client and TAXI as well.

GEVALIA

Gevalia had cut their media budget so they wanted something provocative. What about saying more people prefer you over the behemoth in the category? We created a Facebook video series featuring Gevalia's spokesman, Johan, wondering why the Starbuck's Mermaid was always so BITTER.

Pete and Gerry's

When you're in the egg aisle, it's tough to know which claims have substance and which ones are merely gimmicks. But what if you had the opportunity to ask an egg company's marketers what terms like farm fresh and all natural mean?

They liked these so much they asked us to create a couple of videos for their free range brand: Nellies.

REEBOK

We were hired to handle all of the brands Ice Hockey apparel partnerships.

MiO

After winning MiO they asked us to create a few web videos until we launch the new campaign next spring.

What we accomplished at Gotham in the last 18 months I was there.

 A few other things we did at Gotham.